About us

Our story goes back to 1906, when we entered the Kanjivaram silk saree industry with just a few looms. This eventually snowballed into a network of over 1000 master weavers-crème dela crème of the handloom society. Decades of research has gone into our looms and patterns of weaving, which have gotten more intricate and delicate with time:

According to our CEO, Mr Sreenivas Varadan, “The art of weaving is the foundation of the economy that makes up Kanjivaram. The quality of it has been strengthened over many generations and we should do everything in our capacity to encourage it”

While our designs are strongly rooted in tradition, over the years we have adopted a mix of contemporary styles to accommodate changing trends and desires. Our goal is to make saris that fit any and all occasion, ranging from bridal, casual, work, party wear or even for a stroll at the park on a hot summers day.:

We opened our first retail store in Chennai, Pondy Bazaar in 1985 by the name of Shreenivas Silks and Sarees. Our arrival was greeted by an overwhelming response of a large number of people who found our designs unique and our quality more than satisfactory.

Our portfolio now includes Kanjivaram silk sarees, Banarasi kora silks, Rajkot patola, unique soft silks and light weight silks among many others.

Some photos of our manufacturing unit

Norway Silk yarn being prepared for the weaving process
Norway Weavers no longer have to use physical force to operate the loom. With pneumatics, a gentle tap of the pedal operates the jacquard machine
Norway One of our weavers weaving a contrast Kanchipuram silk saree. Each saree can take upto 15 days to complete.
Norway Every thread is individually prepared for the weaving process. There are approximately 5500 individual threads that make up the warp of a Kanjivaram silk saree!
Norway While our weavers use the same technique that have been shaped and perfected over centuries, we also make sure to reduce the physical burden/monotony of the process. Striking this balance is critical to sustaining the industry of handlooms.