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Mythical tales part 2 : Tales of the parrot

Next to the peacock, the parrot is one of the most commonly used designs on silk sarees, especially Kanjivaram and Banarasi silks. How did the parrot come to be closely associated with weaving? On this article, we depict the close association of the parrot with Indian mythology through a set of comics.

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Mythical tales part 1 : The tale of Kanjivaram weaves

The art of weaving in India is more than 700 years old. It has a rich history and tradition to it, which over a period of time has been completely forgotten. In India,  the origin of everything has always been in the form of stories, involving gods and goddesses. This is no different when it comes to the tradition of weaving. Here is the mythology aspect of it, tweaked a little to the authors' imagination.
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Reviving the hand loom sector post Covid 19

In one of our previous articles written during the beginning of the first lock down, we outlined how the Indian cottage textile sector was already very fragile and could be critically damaged by the economic impact of Covid-19. Fast forward around three months and we can clearly see the devastation it has caused among weavers, from the south to the north. Weavers are usually hired on a contract basis and paid per sari woven. During the lock down, most of them have been asked to halt production owing to issues in the supply chain and a drastic reduction in the demand. As a result, their only source of income was cut. The relief packages announced by the government were targeted towards MSMEs but a very small portion of these funds are expected to trickle down to the weavers.


In this article, we outline some of the measures that can be taken to revive the hand loom sector of the nation. Our weavers and their skill that has been passed down many generations are some of our prized possessions and we believe that all of us can play a part in helping a recovery in this sector.

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Silk saree border concepts

The borders are a unique part of a silk saree. A border is an area allocated for thread or zari weaving of a specific pattern on one or both ends of the saree. The borders are protected from slippage by using 'selvedges' made up of thick silk. We briefly illustrate the different concepts of borders that are commonly used for silk sarees in this blog post.


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Shopping online; navigating through the Indian ecommerce web.

Around a decade ago, shopping through online stores was looked upon as quite unusual. Most business transactions were made through traditional brick and mortar retail stores. Fast forward to today and one can see a drastic change in consumer mentality. India's ecommerce infrastructure has grown rapidly and it looks like this might pose a challenge to physical stores in many sectors including apparel. The costs associated with developing and maintaining an ecommerce store are also coming down every year and small businesses are starting to sell their products online through their own ecommerce stores. One challenge this might pose to a buyer is the need to sort through the different websites and make sure that their purchases and payments are made securely. This article might a help a consumer make sure that they are on the safe end when purchasing a product online.

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