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Mythical tales part 4 : The story of the rudraksh

What is so special about the Rudraksh motif ? We have had so many customers asking us this question. When it comes to our designs, we are mostly inspired by stories. These stories are at the heart of what we do. The Rudraksh motif is famous in most South Indian weaves, especially Kanjivarams. The comic below illustrates the mythical origin of the rudraksh motif.
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Mythical tales part 3 : Devadaru the third son of goddess Parvati

The story of the tree starts with the seed. Once the seed sprouts into a sapling, it is then exposed to all sorts of danger. It is nurturing, courage, patience and grace that ensures that the sapling actually grows into a tree. It is the story which is mentioned in the Matsya Purana that deeply inspired us to create a line that is dedicated to motifs of saplings.




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Mythical tales part 2 : Tales of the parrot

Next to the peacock, the parrot is one of the most commonly used designs on silk sarees, especially Kanjivaram and Banarasi silks. How did the parrot come to be closely associated with weaving? On this article, we depict the close association of the parrot with Indian mythology through a set of comics.

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Mythical tales part 1 : The tale of Kanjivaram weaves

The art of weaving in India is more than 700 years old. It has a rich history and tradition to it, which over a period of time has been completely forgotten. In India,  the origin of everything has always been in the form of stories, involving gods and goddesses. This is no different when it comes to the tradition of weaving. Here is the mythology aspect of it, tweaked a little to the authors' imagination.
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Reviving the hand loom sector post Covid 19

In one of our previous articles written during the beginning of the first lock down, we outlined how the Indian cottage textile sector was already very fragile and could be critically damaged by the economic impact of Covid-19. Fast forward around three months and we can clearly see the devastation it has caused among weavers, from the south to the north. Weavers are usually hired on a contract basis and paid per sari woven. During the lock down, most of them have been asked to halt production owing to issues in the supply chain and a drastic reduction in the demand. As a result, their only source of income was cut. The relief packages announced by the government were targeted towards MSMEs but a very small portion of these funds are expected to trickle down to the weavers.


In this article, we outline some of the measures that can be taken to revive the hand loom sector of the nation. Our weavers and their skill that has been passed down many generations are some of our prized possessions and we believe that all of us can play a part in helping a recovery in this sector.

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