02/05/2020 | Sreenivas Varadan
The borders are a unique part of a silk saree. A border is an area allocated for thread or zari weaving of a specific pattern on one or both ends of the saree. The borders are protected from slippage by using 'selvedges' made up of thick silk. We briefly illustrate the different concepts of borders that are commonly used for silk sarees in this blog post.
09/04/2020 | Sreenivas Varadan
Around a decade ago, shopping through online stores was looked upon as quite unusual. Most business transactions were made through traditional brick and mortar retail stores. Fast forward to today and one can see a drastic change in consumer mentality. India's ecommerce infrastructure has grown rapidly and it looks like this might pose a challenge to physical stores in many sectors including apparel. The costs associated with developing and maintaining an ecommerce store are also coming down every year and small businesses are starting to sell their products online through their own ecommerce stores. One challenge this might pose to a buyer is the need to sort through the different websites and make sure that their purchases and payments are made securely. This article might a help a consumer make sure that they are on the safe end when purchasing a product online.
07/04/2020 | Sreenivas Varadan
Choosing colors for silk sarees is one of the primary stages of production. This is because both the warp and weft threads must be dyed several weeks before the actual weaving takes place. Since silk absorbs color well and has a unique sheen to it, there are some colors that can be dyed only in pure silk yarn. In this article, we present some silk sarees in bright new exciting colors for this season!
29/03/2020 | Sreenivas Varadan
When it comes to crafting a silk saree, one of the primary aspects is the design. Given that software designing has grown rapidly over the last two decades, it is vital to carefully balance the authenticity of sketching with the various tools a software might offer. In this article, we review the stages of designing a silk saree, starting from the conception of the motif all the way to the fully woven saree.