Get the most out of your saree shopping experience

Get the most out of your saree shopping experience

Are you someone who regularly shops for saris? Saris are one of the most purchased products in this country, but it can be quite a task for the individual shopper to get the most out of your shopping experience, be it online or offline. What are the right questions to ask, how well-informed do you have to be and how to you select the right saree for you at the right store?

This post might just be the one you need in order to maximize your shopping experience. As a brand, we have been producing and retailing hand-woven saris for over a century, dealing with millions of prospective buyers. We have developed a system to address common concerns of the customers as well as impart a basic knowledge of the manufacturing process that would help people appreciate the skill it takes to weave and produce these saris. Read on!

 

1. Beware of marketing gimmicks

Every store wants to sell their products and the sales staff assigned to do this often receive hefty incentives on their sale. As a result, it can be very hard for the common consumer to separate fact from marketing tactics. Lets say you go into a store to buy a pure silk saree and you are ready to pay a premium fo Sreenivas Varadanr the saree because of the fabric. A lot of stores often falsely brand their non-silk sarees as pure silk in order to bolster their profit margins (since silk as a fabric is far more expensive than cotton/art silk). Buying an art silk saree for the price of a pure silk saree would be a disaster.

One way you can circumnavigate this issue is to ask for genuine labels of certification. The Silk mark is one such label for pure silk products. You can also go by the 'touch and feel' of the fabric if you have some prior experience identifying and distinguishing fabrics.
 

The silk mark is an example of a third party certification that can protect consumers

 

2. Avoid getting pressurized into buying

A reputed store would never pressurize you into buying a sari. A good sales person would display the sarees, inform you about the craft and let you choose. This could be an issue in physical stores where managers/supervisors train their sales staff to persuade customers rather than present the products and letting the customers take their time.

Buying online could be an option if you are someone who doesn't like to be persuaded This is one of the pros of shopping online; you can take your time without being bothered by pushy sales people.
Our online store displays 100's of sarees, which you can browse from the comfort of your home

3. Gather all relevant information about the saree

A good sales person informs you of the craft used to weave the saree, where it was woven, the fabric used and the best ways to maintain the saree. A saree can cost quite a bit of money and it is only natural to want to be able to make a well-informed decision on your purchase. If you're buying online, check the product page for this information. You can also avail the live chat functionality to ask for more information on a product. On our site, clicking on the chat tool at the bottom of the page opens up the chat window where you can ask our sales person for any information you require about the saree.

 

4. Make sure the color of the saree is what you actually want

Physical stores often use fancy lighting to display their saris, but you may want a saree that looks a certain color under natural lighting. In our store, we always make sure to display the sarees under natural lights if the customer requires. Sunlight often washes out the color a bit while indoor yellow lights increase the color temperature of the saree. But if you are buying a saree for a wedding which is going to take place in the outdoors and under sunlight, the color under indoor lights may not represent the color seen when you actually use it for the occasion.
With online stores, there could be a difference in the color seen in the pictures and the actual color of the saree when you receive it. We mitigate this issue in our online store by shooting the sarees under ideal lighting conditions and color correcting the pictures to more or less match with the true color of the product.
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